Kizmo

Apple products

Sometimes I can be a little late to the party, just the other day it dawned on me, Apple’s marketing campaign is ingenious. Let’s start with Apple.com. A clean, easy to read and navigate. Very open, lots of white space but still a lot of content. The color palette is white and gray which allow pictures and icons to take focus. Apple’s products are similar, cleanly designed, simple and effective user interface understated color. Now lets look at the ad campaign they started a few years back Mac vs. PC. All white, simple and clear statements. There is no clutter to their ads. Everything Apple does follows the same rules, whether it’s an ad, a product or their website. Cohesion, consistent and constant. That has helped shape Apple into a brand that consumers will pay for, respect and continue to follow even when they make mistakes.