Kizmo

A branding program differentiates an organization or product from others in the same space. While an emotional element is key in connecting to a non-profit brand, it is the distinctive positioning that will facilitate converting this emotion into action.

With hundreds of worthy causes existing in shared spaces, a donor must decide which brand will make them most proud to be a stakeholder in. Many non-profits are formulaic, with Web sites that feature close-ups of children frowning and tag lines like “One child at a time” and “Everyone deserves a chance.”

Every brand, regardless of sector, needs a distinctive focus. Establishing the unique emotional positioning of a non-profit will lay the groundwork for attracting the attention of donors– both emotionally and financially.