Kizmo

I am thrilled with the launch of Hulu. They’ve done a fantastic job of building buzz, a solid product, and firmly entrenching themselves into what will undoubtedly be a brutal battle with the likes of Joost and Apple. In fact, I am convinced that given (brief) time they’ll be eating Joost’s lunch, just as Facebook is currently drinking MySpace’s juice box.

I am, however, a bit dubious about the blind, gung-ho tone of this article.

Let’s not forget to mention the big pitfall of Hulu…

No 10-foot interface!

The Gen-Y audience is smart and generally tech-savvy. The first generation to have grown up with relatively advanced computers, mobile phones and more. For them, plugging a Mac Mini or Windows computer into a television is not a leap and using a remote control just makes sense. Mr. Gates and Mr. Jobs have both been preaching the word of mass consumption of digital media for over a decade. When will these “innovators” pay attention?

Hulu will suffer in a world of 64-inch flat screen televisions.