Kizmo

When blogs started making noise about Microsoft’s new children’s book, “Mommy, Why Is There a Server in the House?“, I confess I rolled my eyes and didn’t pay much attention.  After getting my hands on a copy yesterday, though (thanks, Microsoft!), I realized something that the bloggers either didn’t get, or didn’t make clear.  It’s not really a children’s book.  I mean, it is in the sense that you could read it to kids and they might like it, but my nephew is currently very entertained if you give him a spoon, so that’s not necessarily a testament to the value of the book.  The book is just a funny joke.  It’s clearly meant for adults, and doesn’t actually say much about the server, but it made us laugh out loud, and sparked a conversation about the product in the office. The nice thing about being Microsoft, and having a presumable legion of agencies at your beck and call (Steve, if you’re reading, our lines are open), is that every once in a while, they do a great piece of marketing.  Which is what this is.

Engadget posted pics of every page if you don’t have your own copy.