Kizmo

Wesc - short for We Are The Superlative Conspiracy. A provocative company name with a website to go a long with it. The main navigation is straight forward, its the sub-navigation and the display of products is innovative. The content page navigation is moved through with the arrow keys, where the user is moving through the list of thumbnails. This stands out from the traditional product display. The view can see all the items and the clean white design allows the clothing to stand out.

I give them credit for trying something different but the implementation left me wondering why did they bother? The movement of the products across the screen is smooth but when switching rows can be jarring. Once the all images are loaded, the system is fast to move through. And this is my main complaint with the site. The constant loading. Every page I visited I had to wait for things to load, I couldn’t explore about, until all the elements(upwards of 100) where there. There must be a to load things in the background or load small images quicker so that the user is not sitting around waiting.

Its a beautiful site, the design of the activists section is great. Obviously some people spent a good deal of time working out the interactions and hard work went into development of the site. But I think they went a bit too far in making people wait for loading of elements.